Make Money Through Blogs – Create Your Own Blog and Cash in on the Craze
A blog (a shortened form of weblog) is simply an internet journal or personal online diary displaying current information on-top, usually in reverse chronological order, detailing information found at the bottom of each post. Blogs were originally started as personal blogs, where users could document personal events, share photographs, etc. But today, blogs are used for a variety of purposes. To rank your blog higher in Google search results, a.k.a increase your visibility, blog for business, projects, etc has a simple purpose: to rank well. That means your blog has to have good content, be interesting and/or useful, and have a high page rank. A good blog will attract a lot of visitors.
There are several types of blogging: blog for fun, blog for money, blogs as a profession, blogs for SEO, blogs for social networking, etc. Bloggers can choose any type of blog as long as they stick to its purpose: to draw traffic and earn money. Blog for fun is for anyone who wants to write about something he or she is interested in. Some popular blog topics are: dogs, cars, music, cats, DIY, food, hiking, water parks, animals, beauty, fashion, and blogging itself.
In contrast, blogging for business is for companies or individuals who need a blog to boost their visibility in search engines. Business blogs are built around a single company or brand. Many for businesses use the WordPress platform because it is easy to customize and many themes are available. Business blogs also use third-party plug-ins such as Easy Digital Download, KickApps, Captivate Dashboard, Digital Product Viewer, etc.
Blogs can also be called personal blogs. They are usually written by people like marketers, entrepreneurs, and business owners. However, the primary target market for most personal blogs is readers and users of smartphones and tablets. Hence, blogs are regularly updated and serve as mini guides or manuals on particular topics. Personal blogs are similar to recipe books; readers use them to learn about new recipes or cooking techniques. Business blog aims to solve problems of business owners while personal blogs aim to entertain or inform visitors about everyday activities.
To create a blog, a person needs to have a hosting account and a blog template. Once the blog has been created, new pages are added one after the other. The blog features the content that the blog owner has posted previously. Most business blog sites offer SEO-friendly content that increases the site’s ranking. Blogs are generally categorized into categories; however, the owner may opt for creating a custom category. Blogs can be highly-visible to visitors and search engines through targeted keywords.
The amount of money that companies earn with their blogs is based on two factors – the quality and visibility of content. For people who have large businesses, the main goal of the blog is to promote the products or services being offered. To do this, the blog must be regularly updated. Visitors will be attracted to a blog if it provides valuable information that the visitor is looking for. For example, if a company sells computers, a blog must offer tips and guides to computer users.