The World According to the Power Elite
News is basically information which was not known before, or news that has been aired over the radio, TV, internet or in local newspaper. In the 21st century news comprises all that is known and reported by all media at any given moment. While the news may be considered a primary objective of marketing, it has also become part of the information needed for a consumer to make an educated decision when purchasing products and services. There are many ways in which news is disseminated, and some of them are listed below.
Current Events The major news media, such as television, radio, newspapers, magazines, wire services and the like, keep you informed about what is happening around the world, and also about specific areas. News from your local newspapers, published business papers or published political organs are most likely to appear on the evening news or weekend news programs. Many of the most popular television and radio news correspondents are journalists who work for a specific news media company.
Global Media Global mass media such as the internet, telecommunication companies, and international broadcasting services provide the widest range of news materials. This variety of global news media is valuable because it provides a platform for a variety of reporting. Different media outlets provide different values to their audience. While some give values such as objectivity (also known as unbiased) and accuracy, others provide values such as popularity, gossipiness, and emotional reaction. This wide-ranging news selection provides an array of values for both the readers and the reporters, allowing a diversity of values to be expressed. This variety allows a platform for multiple forms of communication between readers and newsmakers.
Analysis of published outputs The core function of news organisations, and all other news media, is to report the news objectively with the goal of informing the audience. News organisations therefore always attempt to remove bias, favouritism and favourability for the benefit of the reader. One of the oldest methods of removing these biases is through the process of news evaluation or news judgment. News evaluation or news judgement involves a process of deciding what should be published and what should not be published based on the extent of the information available to the reader.
Subjective vs objective judgements Many journalists consider news selection to be subjective, based on the journalist’s personal news preferences. These personal news preferences are therefore given a subjective weight when making a news selection. For example, some stories may be more interesting or more relevant to a particular journalist than others. However, most news organisations define news selection processes and story selection in terms of three universal and standard criteria: objectivity, equity and truthfulness. Other factors such as reader response, public response and editorial guidelines also influence the decision as well. The process of news selection therefore involves three key decisions: identifying the right story, determining whether the story is balanced, and deciding whether the story has been subjected to other forms of review by other media outlets.
Power Elite News presents a unique perspective into the power elite that is often hidden from the general public. In recent years the media has become largely controlled by the powerful, and journalists’ work has increasingly become determined by high-level editors and producers. With little room for independent or alternative thinking within the industry, many in the general public have come to regard the role of the media as politically motivated and undemocratic. Through providing an insight into the workings of the powerful, Power Elite News presents an opportunity to challenge these perceptions and build a stronger democracy and media environment in which freedom of speech and debate can thrive.
